Meet the Branded FOAMO cup, the Future of Branded Reusables

Let’s cut to the chase… sustainable branded merchandise can be a minefield, but the branded FOAMO cup cuts through the noise — and so do we. At Firebrand, we’ve made it our mission to cut through the greenwashing and find drinkware, and sustainable products that genuinely delivers against ours and our customers goals. We don’t just slap your logo on any old product; we ask the tough questions, dig into the details, and only recommend options that are as good for your brand’s credibility as they are for the planet. With a wide range of sustainable drinkware available, the FOAMO cup stands out — and in this post, we’re shining a light on why.

Meet FOAMO, The Reusable Cup That’s Not Just Better – It’s Revolutionary.

FOAMO isn’t just another reusable cup. Its sustainable design is backed by science.

FOAMO Facts

Less Plastic, More Impact
FOAMO’s patented foaming technology reduces plastic use by up to 50% while improving insulation. That means drinks stay hotter for longer without the need for a wasteful cardboard sleeve.

A Carbon Footprint You Can Actually Get Behind
With a CO₂e of just 40g per cup, FOAMO has 20 x less environmental impact than standard reusable plastic cups and 70 x less than stainless steel ones.

100% Recyclable
Ever tried to recycle a cup with a mixed-material lid? Yeah, it’s a headache. FOAMO fixes that as the lid and cup are made from the same plant-based material, so you can pop the whole thing straight into household recycling. No separating. No guesswork.

Dishwasher-Safe & No Fiddly Bits
Unlike many reusables that trap bacteria in annoying rubber seals and crevices, FOAMO is sleek, simple, and easy to clean.

Made in the UK, Powered by Renewable Energy
FOAMO is proudly manufactured in Birmingham, using 100% renewable electricity at Tyseley Energy Park, a hub for low-carbon innovation.

Built to Last (but not forever)
Some reusables don’t last long enough, while others last too long. FOAMO is engineered for durability, but it’s also fully recyclable at the end of its life.

Why Sustainable Drinkware Matters for Your Brand

Your branded merch speaks volumes about your business. A cheap, greenwashed promotional item is not only a waste of investment – it can harm your reputation. At Firebrand, we made the decision back in 2022 to only promote sustainable branded merchandise, with transparency around the sustainable attributes of each of our products on our website. Consumers are savvier than ever about sustainability, and they expect brands to walk the talk. Choosing FOAMO for your branded drinkware isn’t just about jumping on a trend; it’s about making a real commitment to impact, backed by facts. FOAMO offers the chance to put genuine, science-backed sustainability into your next campaign, event, or corporate gift.

And the best part? You get to put your logo on a cup that’s changing the game.

Why Brands Should Invest in Sustainability

Sustainability isn’t just good for the planet – it’s good for business. According to Forbes, studies show 61% of consumers lose loyalty to brands with poor environmental practices, and 55% are willing to pay more for sustainable products. By embracing sustainability, companies can reduce climate risk, cut reliance on finite resources, and build stronger consumer trust. Sustainable practices also boost competitiveness, improve regulatory compliance, and attract investment. Ultimately, sustainability is not just an obligation – it’s a smart, future-proof strategy.

So, next time you’re choosing branded drinkware, ask yourself: Is it truly making a difference, or just ticking a marketing box? If you’re ready for the real deal, let’s talk branded FOAMO cups. Contact us today to request a quotation, or for more information.